Travel and Hospitality

As the global visibility of the LGBT community grew over the past 4 decades, there has been steady increase in interest in this demographic as a consumer group, a trend which is particularly evident in the travel industry.

Are gay people interesting ‘guests’? Yes – they take longer trips and at a greater frequency, spend more per day (because of higher free disposable income and a tendency for luxury) and travel outside the peak season

(see my survey).

This makes them the ideal tourist!

Read my blog for Marketing the Rainbow.