The Chinese Rainbows, marketing according to Confucius

Every country has its own type of advertising. This not only reflects the market structure of the country, but also the media landscape, legislation and competitive position. But most important of all is the culture. How do ‘people’ think about morality, humour, ethical issues, the division of male/female roles, the vulnerability of young people?

After The Oldest Rainbows (with the Netherlands as the winner in 1992) and The Dutch Rainbows (in which mainly casualness plays a role), now a look into the Chinese marketing kitchen in the field of rainbows.

Read my blog for ILOVEGAY.