The Belgian Rainbows: a Burgundian approach to inclusive marketing

Marketing is different per country. There will be a Marketing Institute everywhere that promotes 4 P’s, 7 V’s, AIDA and SMART, but the details are still filled in by the market structure, the media landscape, the legislation, the competitive position. But most important of all is the culture. What is the culture like in Belgium and what is the rainbow diversity in TV commercials there?

Read my blog for ILoveGay.