Royal Dutch Shell goes from yellow and red to the six-colored rainbow

No matter how big and old the company is, they have a clear vision on diversity. From the highest level via HR to the shop floor. Only then could Shell legitimately use rainbows or LGBT imagery (such as same-sex couples) in their MarCom. And they have done so with full conviction, investing heavily in support and visibility – even though they started very late (the ‘easy’ year 2015). Collaboration with charities and their attention in ‘difficult countries’ gives bonus points. A sincere participant in Marketing the Rainbow and a nice 9- for their efforts.

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