As Managing Partner and Marketing Strategist of XS2Justice and sister company EasyLawyer I built up a base of jurists, lawyers, business partners, members, customers and prospects.
I was also responsible for the creation and maintenance of the website, managing social media (most importantly LinkedIn, Hubspot), press releases, market research, surveys and the communications to the 5,000+ contacts in the Salesforce database via emailings.
Next to this I have implemented Corporate Social Responsibility in the company and the network.
Intervisions supported the functioning of the network.
Cases
Marketing strateeg
As marketing strategist I was assigned to all projects related to the brand name and value of XS2Justice and EasyLawyer, setting up the website, expanding the network of legal professionals, customers and business partners, such as accountants en branche organizations.
Tasks:
o building and maintenance website, creating content
o making short, medium and long term marketing plans
o creating several databases
o managing bases, i.a. via Salesforce
o setting up Intervisions
o designing and executing market research
o setting up and processing surveys
Result: the creation of a base with 5,000 contacts. Frequent contact with stakeholders, customers and prospects.
Communications manager
I was responsible for communicaitions with members, prospects, customers and partners. Tasks:
o setting up communication plan
o making inventory of several databases
o qualify contactx
o press releases
o supplying content for website and newsletter
o making, editing and sending emailings
o follow up and response processing
o reporting
o evaluations with lessons learned
Testimonials
I have experienced Alfred as a vigorous and purposeful marketing expert. He is a very determined person with a persevering attitude. Besides that Alfred has an open character and is a pleasure to work with.
Wick Wijmans, Managing Partner EasyLawyer Nederland BV
