Playing with Pronouns

Reaching young people with expressions of diversity as an everyday matter is of great importance for normalizing all types of identities, characters and persons. And thus for achieving Respect in the customer journey. The generations that are interested in these types of games are usually the Millennials and GenZ. Although they are ‘originally’ open-minded and positively critical in the field of Inclusion, it is good that this is reflected in a playful way. In this way, society is reflected more realistically, also in games.

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