Marketing the Rainbow: The Men from Atlantis

Atlantis is the undisputed leader in gay cruises, and probably LGBT vacations in general. The RSVP acquisition nicely expanded their target audience. The competition from a number of other queer providers, plus the growing attention the major cruise lines are paying to rainbow travelers will hurt them somewhat, but interest from this demographic continues to grow, so the pie – and with it, every slice of the pie – is getting bigger as well.

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