Marketing the Rainbow: pop music as marketing tool

Music does not always have a message and is not always a marketing tool, but very often it does or is – consciously or unconsciously. Music and even more the associated videos have a huge impact on society. Many artists speak out clearly for tolerance and respect or show it in their videos and on their socials. So even the modern version of the ’45’ (said this boomer) can support Marketing the Rainbow.

Representation -> visibility -> normalization -> tolerance -> acceptance -> respect.

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