Marketing the Rainbow: fly, fly away

The battle for the favor of the LGBT travelers also takes place in the sky, perhaps at ’10 miles high’. It started in the US, where it still happens a lot, but soon Europe and other parts of the world followed. This resulted in funny, wrong, colorful, and effective campaigns. There are special websites, loyalty programs, benefits, and, above all, cheerful attention.

Read my blog for Outbüro.