Marketing the Rainbow: Christmas turmoil
In recent years, creating Christmas commercials has become a competition for the most appealing, or rather controversial, advertisement.
Although it is still a bit early to declare a winner, for now the British drugstore chain Boots is generating the most commotion, including trending hashtags (#BoycottBoots), but it is rather tame this year. Apart from Coca-Cola of course, but that’s about the use of AI, not diversity – so no Marketing the Rainbow.
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