Marketing the Rainbow: Booking.com misses relevance with old news and vague promises
Booking.com misses the mark with “revealing” studies that have been outdated for years, with solutions they can’t offer, with claims they can’t live up to – and with news that isn’t news. It took no less than 25 years before they made this subject a topic for discussion. Relevant content on the website is hidden. Diversity is hard to find in their communications. They don’t score more than a 3.
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