Marketing the Rainbow: Airbnb wants everyone to belong

Airbnb was a (very) late starter, but now has a consistent and clear diversity policy from corporate level to local activations. Through a number of very colorful multi-media campaigns and presence at important events, they give LGBT people a platform and contribute to the journey: representation -> visibility -> normalization -> tolerance -> acceptance -> respect. Airbnb scores an 8/10 (penalties for late start).

Read my article for Marketing the Rainbow.