Music does not always have a message and is not always a marketing tool, but very often it does or is – consciously or unconsciously. Music and even more the associated videos have a huge impact on society. Many artists speak out clearly for tolerance and respect or show it in their videos and on […]
Unilever’s ice cream brand Cornetto has done some varied LGBT-themed campaigns over the years. Surprisingly, many of the videos and images were for the Asian market and most of them were not related to Pride events, which is usually the case. However, some led to controversy, others were mostly done for fun without any support […]
A perfect 10 for Unilever’s ice cream brand. The idiosyncratic Ben & Jerry’s has been very visible as an advocate of the LGBT community, including in the political arena – an area shunned by most brands. They do this consistently and with relevant use of their products and product names as a medium. The collaboration […]
It is commercially (and socially) interesting for a company or organization to pay attention to LGBT+. But there are quite a few pitfalls, so be careful with the choices you make – and your language. Read my blog about Pronouns for ILOVEGAY.
fter a one-off early expression in Spain, it remained silent for a long time. However, from the turnaround year of 2015, they also participated regularly. Because of the collaboration with style icons like Laverne Cox and the support for charity GLAAD, as well as the commitment of their media for equal rights, Magnum scores bonus […]