A remarkable journey of an – especially by American standards – very old brand, which only became really successful after a century. This mainly happened because they appealed to gay consumers, although they themselves denied that this was the intention. However, their advertisements fit perfectly within the framework of “Marketing the Rainbow”. They also collaborated […]
Abercrombie & Fitch is a well-known clothing brand that has been around since 1892. Striking marketing and specific advertising expressions lifted the brand from a dull (and bankrupt) company to a global brand with flagship stores in places such as the Champs Elysées and Fifth Avenue. But risen high, fallen low. A&F’s image was long […]
Toy manufacturers are increasingly thinking in rainbows, reaching younger customers in a – call it – playful way. This way the kids can get acquainted with diversity. No conversion, no indoctrination, no brainwashing: an introduction. It also makes it easier for parents to talk about such matters. As the largest player in the market, Lego […]
Toy manufacturers are increasingly thinking in rainbows, thus reaching younger customers in a playful way. No conversion, no indoctrination, no brainwashing: an introduction. It also makes it easier for parents to talk about such matters. About RuPaul, Peppa Pig, My Little Rainbow Pony and Clue. Read my blog for ILOVEGAY.
Mattel gave Gerwig a free hand (although they actually wanted to cut the scene with the old woman that Barbie called “beautiful”, but Gerwig refused) and that has resulted in a funny and sparkling film. Normalizing queer moments and people contributes to the customer journey “From representation to respect” and also gives younger viewers a […]