Toy manufacturers are increasingly thinking in rainbows, thus reaching younger customers in a playful way. No conversion, no indoctrination, no brainwashing: an introduction. It also makes it easier for parents to talk about such matters. About RuPaul, Peppa Pig, My Little Rainbow Pony and Clue. Read my blog for ILOVEGAY.
Mattel gave Gerwig a free hand (although they actually wanted to cut the scene with the old woman that Barbie called “beautiful”, but Gerwig refused) and that has resulted in a funny and sparkling film. Normalizing queer moments and people contributes to the customer journey “From representation to respect” and also gives younger viewers a […]
“Avis is not the cheapest of the car rental companies,” said Scott Deaver, Avis EVP and chief marketing officer. “We’re the best in terms of product and service quality. Our leisure marketing strategy is to find people willing to pay more to get more.” Did they find some in the LGBT market? Putting gay-friendly consumer […]
Although Budweiser has a long and continuous history in Marketing the Rainbow, without many protests or boycotts, this recently changed. Fairly. How one simple advertisement stirs up a country, with television and politics getting involved. Marketing dilemmas, splits and half-hearted excuses. In recent years, the T of LGBT people has received relatively much attention, catching […]
Hema (est. 1926) has been paying attention to the LGBT community and employees for years. They do this through relevant, original and striking campaigns – not alone, but in collaboration with ‘experts’, such as the Dutch LGBT movement COC (the oldest in the world), which also receives annual donations – and the gay designers Viktor&Rolf. […]