In 2004, Amsterdam hired the prestigious advertising agency KesselsKramer (KK) to build their reputation as a desired destination for all. ‘I amsterdam’ started as the marketing campaign for the Amsterdam region and its business and promotional organizations, but quickly took on a life of its own and became a collective slogan for the city’s residents. […]
What determines the choice of those rainbow travelers for their travel destination? I showed that a number of values and norms are important here. But the reputation of a destination and recommendations from friends also count, with the honorary name ‘Gay Capital’ for a city playing an important role too. Read my blog for ILOVEGAY.
The cards have not yet been shuffled. Although there are many destinations (and participants) in the travel world that have already earned their rainbow, this is changing and shifting. As a marketer, especially through a DMO, you can make a positive impression, which could even make Bloomington a top destination for LGBT. And there are […]
Many groups have developed their own language, at least words and expressions. But what about the rainbow and language? Read my blog for ILOVEGAY.
Reaching young people with expressions of diversity as an everyday matter is of great importance for normalizing all types of identities, characters and persons. And thus for achieving Respect in the customer journey. The generations that are interested in these types of games are usually the Millennials and GenZ. Although they are ‘originally’ open-minded and positively […]