How Spain markets itself as a rainbow destination
In Spain they know: it is a good idea to open up to LGBT tourists. Read my blog for ILOVEGAY.
Entries by alfred@bright.partners
Everyone’s Gay in Amsterdam
Amsterdam does not seem to understand that they can alleviate the tourist pressure somewhat – and upgrade it – by bringing in interesting LGBT travelers. The municipal policy seemed to be a step in the right direction, but only the foundation was laid: too little was done with it. The title of Gay Capital has […]
I Amsterdam
In 2004, Amsterdam hired the prestigious advertising agency KesselsKramer (KK) to build their reputation as a desired destination for all. ‘I amsterdam’ started as the marketing campaign for the Amsterdam region and its business and promotional organizations, but quickly took on a life of its own and became a collective slogan for the city’s residents. […]
Gay Capital
What determines the choice of those rainbow travelers for their travel destination? I showed that a number of values and norms are important here. But the reputation of a destination and recommendations from friends also count, with the honorary name ‘Gay Capital’ for a city playing an important role too. Read my blog for ILOVEGAY.
The ideal traveller
The cards have not yet been shuffled. Although there are many destinations (and participants) in the travel world that have already earned their rainbow, this is changing and shifting. As a marketer, especially through a DMO, you can make a positive impression, which could even make Bloomington a top destination for LGBT. And there are […]