The attention to the LGBT target group is sincere and structural in the DNA of Marriott, which has therefore become a role model for the hotel industry. This started well before it was fashionable or PC. They don’t care about trolls or political turbulence, and this has resulted in colorful, multi-year campaigns. They work with […]
LGBT are often considered The Ideal Traveler: they travel more often, stay longer, spend more and often travel outside the high season. Parties such as Airbnb and Booking are participating well, both quantitatively and qualitatively – although not for very long. Attention has been paid for a long time by the old hands in this profession, the large […]
From dazzling online campaigns to activations at events, and from support for oppressed groups to special products. Zalando’s journey from activism to size-inclusive shoes. Read my blog for ILOVEGAY.
Zalando is a relatively young company, but started Marketing the Rainbow very late. However, they do so exuberantly, colorfully, and also in countries where it is especially needed, such as Poland.Read my blog for ILOVEGAY.
Read my blog for ILOVEGAY.