Zalando is a relatively young company, but started Marketing the Rainbow very late. However, they do so exuberantly, colorfully, and also in countries where it is especially needed, such as Poland.Read my blog for ILOVEGAY.
Read my blog for ILOVEGAY.
In Spain they know: it is a good idea to open up to LGBT tourists. Read my blog for ILOVEGAY.
Amsterdam does not seem to understand that they can alleviate the tourist pressure somewhat – and upgrade it – by bringing in interesting LGBT travelers. The municipal policy seemed to be a step in the right direction, but only the foundation was laid: too little was done with it. The title of Gay Capital has […]
In 2004, Amsterdam hired the prestigious advertising agency KesselsKramer (KK) to build their reputation as a desired destination for all. ‘I amsterdam’ started as the marketing campaign for the Amsterdam region and its business and promotional organizations, but quickly took on a life of its own and became a collective slogan for the city’s residents. […]