No matter how big and old the company is, they have a clear vision on diversity. From the highest level via HR to the shop floor. Only then could Shell legitimately use rainbows or LGBT imagery (such as same-sex couples) in their MarCom. And they have done so with full conviction, investing heavily in support […]
Royal Dutch Shell & Marketing the Rainbow: about Shell’s internal DE&I marketing. CFO Sinead Gorman: ‘We want to foster and support an environment in which our LGBT+ colleagues feel they belong and can thrive at Shell.’ Read my blog for ILOVEGAY.
We always think that we are there in the Journey from Representation to Respect, that everything is now arranged, and that we embrace diversity, radiate it and find and accept everything as normal. And it turns out again and again that this is not the case. The decline in the number of rainbow advertisements from […]
The attention to the LGBT target group is sincere and structural in the DNA of Marriott, which has therefore become a role model for the hotel industry. This started well before it was fashionable or PC. They don’t care about trolls or political turbulence, and this has resulted in colorful, multi-year campaigns. They work with […]
LGBT are often considered The Ideal Traveler: they travel more often, stay longer, spend more and often travel outside the high season. Parties such as Airbnb and Booking are participating well, both quantitatively and qualitatively – although not for very long. Attention has been paid for a long time by the old hands in this profession, the large […]