Pride Month campaigns: pinkwashing or allies?
Events are often a great reason for a campaign. June is Pride Month: what do brands and organizations do with it? And is it pinkwashing or are they allies? Read my blog for ILOVEGAY.
Entries by alfred@bright.partners
Marketing the Rainbow: The oldest rainbows
Nowadays you have all kinds of (online) marketing, but ‘in the olden days’ you actually only had TV and radio. But even then there was ‘Marketing the Rainbow‘. Visually speaking, TV is of course much more relevant. Here are three early examples of TV commercials that featured LGBT themes. Read my blog for ILOVEGAY.
Royal Dutch Shell goes from yellow and red to the six-colored rainbow
No matter how big and old the company is, they have a clear vision on diversity. From the highest level via HR to the shop floor. Only then could Shell legitimately use rainbows or LGBT imagery (such as same-sex couples) in their MarCom. And they have done so with full conviction, investing heavily in support […]
Marketing the Rainbow: The internal DE&I Marketing of Royal Dutch Shell
Royal Dutch Shell & Marketing the Rainbow: about Shell’s internal DE&I marketing. CFO Sinead Gorman: ‘We want to foster and support an environment in which our LGBT+ colleagues feel they belong and can thrive at Shell.’ Read my blog for ILOVEGAY.
Super Bowl-ads: What Would Jesus Do?
We always think that we are there in the Journey from Representation to Respect, that everything is now arranged, and that we embrace diversity, radiate it and find and accept everything as normal. And it turns out again and again that this is not the case. The decline in the number of rainbow advertisements from […]