In 2005, members from the Spain’s People’s Party led 100,000 protesters in a march against legalizing gay marriage. In 2015, regional President Cristina Cifuentes flew the rainbow flag, symbolizing support for gay people, from institutional buildings. I see an encouraging trend here. Is it all meant lovingly, or does money play a role (too)? The rise […]
If you do not like Microsoft, you take a Mac. If you do not want to use IE, you chose for Netscape. If you don’t appreciate Google, you use Bing or may Halalgoogling. But if you do not wish to support Mark Zuckerberg, whom should you choose? Three years ago Google launched Google+. Until then […]
Because Facebook is free, the folks up in California decide what is allowed, and what is not. This often leads to random acts of censorship by prudish Americans. The policy is not completely clear, but just like Google, Facebook has the last word. “We work to foster an environment where everyone can openly discuss issues and express their […]
In the past 4 decades many companies, from local businesses to multinationals, have targeted the LGBT consumers. How? What were their reasons? Did they have success? The truths and myths about that affluent gay trendsetter. WHY Market the Rainbow? When I was asked by two consecutive blue chip clients how they could reach the gay […]
Calvin Klein has been known for decades for his controversial advertising campaigns. His latest one, launched last week, has already been the topic of many water cooler conversations, and then some. And what does Calvin Klein have in common with Anne Frank? Not so innovative If you thought your hipster kids were innovative by wearing […]