In recent years, creating Christmas commercials has become a competition for the most appealing, or rather controversial, advertisement. Although it is still a bit early to declare a winner, for now the British drugstore chain Boots is generating the most commotion, including trending hashtags (#BoycottBoots), but it is rather tame this year. Apart from Coca-Cola of course, but that’s […]
In recent years, making Christmas commercials has become a competition for the most appealing, or rather controversial commercial. What I watch are the rainbow-themed commercials. Christmas is of course a holy house, despite the commercialization and the removal of almost all religious aspects. So if there is a queer theme in it, the bigots start […]
November is Trans Awareness Month. A good reason to take a look at transgender people in advertising. Because more is happening than you think. Although it concerns a small part of the population (about 1%), these people are not very interesting as an economic group – and therefore target group for marketing – especially because […]
The other day my Big Sister (BS) Pauline and her husband Arie celebrated their 40th anniversary. I feel partly responsible for this, as Arie was my highschool friend since we were 13, and I was the one who dragged my sister to his birthday party (1975?), where the spark was ignited. See, he lived 8km […]
Today would have been my dad’s 90th birthday. He made it to 86: a “completed life”, so no regrets. December 31 is what us Dutchies call Old Years Day. It was never a day like other people’s OYD for us, as my father’s birthday overruled that: friends, family, neighbours and colleagues would stop by all […]