Since the purchase of a car involves quite a substantial amount of money, car manufacturers have turned their attention to the L and G markets decades ago: some brands aim for gay men, others typically for lesbians. Subaru was the first one to recommend themselves to lesbian drivers, and they have done so for years, with […]
The global apparel market is valued at a whopping $3,000,000,000,000, accounting for 2% of the world’s Gross Domestic Product. Taking an average prevalence of 5% of the population, the ‘gay fashion market’ would be around $150 billion worldwide. Interesting enough to give it special attention. “Clothing of gay men is a clearly recognized identity to […]
It is a well known fact that the entertainment industry has a lot of gay ‘participants’, either closeted or openly gay: writers such as Noël Coward, Truman Capote, Harvey Fierstein, movie directors like John Waters, James Ivory, Pedro Almodóvar, Derek Jarman, Gus van Sant, Rosa von Praunheim, artists like Liberace, Elton John, Melissa Manchester, George […]
As the global visibility of the LGBT community grew over the past 4 decades, there has been steady increase in interest in this demographic as a consumer group, a trend which is particularly evident in the travel industry. Are gay people interesting ‘guests’? Yes – they take longer trips and at a greater frequency, spend more […]
Social media hardly has a filter, so everyone can spew their poison there. It’s the difference between disgusting and charming. Reactions to two different forms of Marketing the Rainbow.