In the last two decades, competition in the beverage sector switched between beers, soft drinks, wine coolers and stronger liquids. Wine only joined this circus later. As American attitudes towards gay people have improved – later than in most of the Western world – the presence of “gays in wine”, always there but largely invisible, […]
Queer beers? How can a beer be queer, or gay? Like with “gay wines“, there are a number of brands that have positioned themselves as particularly gay-friendly. And I do not mean Heineken, Budweiser, Miller or the other big boys who started to target the gay and lesbian consumers in the 90s. The “queer beers” I am […]
Stolichnaya, better known as ‘Stoli’, is a vodka made of wheat and rye grain. The name means “from the capital”. Since the dissolution of the Soviet Union the ownership of Stolichnaya has been disputed between the Russian state-owned company FKP Soyuzplodoimport and SPI Group, a private company founded and owned by Russian billionaire Yuri Shefler. […]
Since the purchase of a car involves quite a substantial amount of money, car manufacturers have turned their attention to the L and G markets decades ago: some brands aim for gay men, others typically for lesbians. Subaru was the first one to recommend themselves to lesbian drivers, and they have done so for years, with […]
The global apparel market is valued at a whopping $3,000,000,000,000, accounting for 2% of the world’s Gross Domestic Product. Taking an average prevalence of 5% of the population, the ‘gay fashion market’ would be around $150 billion worldwide. Interesting enough to give it special attention. “Clothing of gay men is a clearly recognized identity to […]