Entries by alfred@bright.partners

Apple as a role model

In August 2018, Apple became the first publicly traded U.S. company to be valued at over $1 trillion and just two years later became the first $2 trillion U.S. company. Apple’s 2020 worldwide annual revenue totaled $274.5 billion. In March 2021 it became known that Apple surpassed Aramco as most profitable company in the world, […]

Gay wines

In the last two decades, competition in the beverage sector switched between beers, soft drinks, wine coolers and stronger liquids. Wine only joined this circus later. As American attitudes towards gay people have improved – later than in most of the Western world – the presence of “gays in wine”, always there but largely invisible, […]

Queer beer

Queer beers? How can a beer be queer, or gay? Like with “gay wines“, there are a number of brands that have positioned themselves as particularly gay-friendly. And I do not mean Heineken, Budweiser, Miller or the other big boys who started to target the gay and lesbian consumers in the 90s. The “queer beers” I am […]

Stolichnaya: a brand born from the rainbow

Stolichnaya, better known as ‘Stoli’, is a vodka made of wheat and rye grain. The name means “from the capital”. Since the dissolution of the Soviet Union the ownership of Stolichnaya has been disputed between the Russian state-owned company FKP Soyuzplodoimport and SPI Group, a private company founded and owned by Russian billionaire Yuri Shefler. […]

A pink Cadillac?

Since the purchase of a car involves quite a substantial amount of money, car manufacturers have turned their attention to the L and G markets decades ago: some brands aim for gay men, others typically for lesbians. Subaru was the first one to recommend themselves to lesbian drivers, and they have done so for years, with […]