Marketing the Rainbow started way back in 1996. However, the earliest campaigns in this field were not so much aimed at LGBT customers. They used gay vague or gay tease in their commercials. Read my blog for Marketing the Rainbow.
In 2014, the company started paying (extra) attention to its LGBT employees. First of all, the HR policy was extended with domestic partnership benefits for healthcare, employees transitioning gender, and “inclusive parental benefits to include ALL parents, no matter how they choose to bring children into the world”. They started to provide internal education to employees, and […]
Since its inception in 1992, SKYY has been a staunch supporter of causes important to LGBT communities across the country. The first ad targeted at gays I found dates from 1995: Just Out. They were the first big brand to show a lesbian couple in an ad, and one of the very first brands to […]
In the Human Rights Report 2020, they write:Over the years, we’ve created or signed on to several statements that demonstrate our commitment to diversity in the workplace, such as: The Declaration of Amsterdam for an LGBT Inclusive Workplace (2013) ABN AMRO Ethics Committee statement on LGBT+ rights in the workplace (2016) UN Standards of Conduct […]
In August 2018, Apple became the first publicly traded U.S. company to be valued at over $1 trillion and just two years later became the first $2 trillion U.S. company. Apple’s 2020 worldwide annual revenue totaled $274.5 billion. In March 2021 it became known that Apple surpassed Aramco as most profitable company in the world, […]