Everyone knows that you really shouldn’t pay attention to comments on social media. And certainly don’t react to them. But because I wanted to study all sides of the subject in the context of my research, I did. Painful, time-consuming, shocking: at some point I put a cork in it (excuse the pun). But the […]
“Bizarre” as marketing tool. Five examples of bizarre LGBT videos: from awkward to insulting and from weird to the Champion of Bizarre. Read my blog for Outbüro and ILOVEGAY.
March 31st. Today is International Day of Transgender Visibility. A good moment to take a look at transgender people in advertising. Representation –> visibility –> normalization –> tolerance –> acceptance –> respect. Read my blog for ILOVEGAY.
On Thursday it’s International Transgender Day of Visibility. A good moment to take a look at transgender people in MarCom and Advertising. Read my blog for ILOVEGAY.net. Representation –> visibility –> normalization –> tolerance –> acceptance –> respect.
Airbnb was a (very) late starter, but now has a consistent and clear diversity policy from corporate level to local activations. Through a number of very colorful multi-media campaigns and presence at important events, they give LGBT people a platform and contribute to the journey: representation -> visibility -> normalization -> tolerance -> acceptance -> […]