Diesel is a rebellious brand, that has integrated sexual fluidity in their surreal advertising for decades. It was an almost logical element of their communications. Only in recent years they have explicitly expressed their support for the community, mostly around Valentine’s Day and Pride Month. Read my blog for Marketing the Rainbow.
Everyone knows that you really shouldn’t pay attention to comments on social media. And certainly don’t react to them. But because I wanted to study all sides of the subject in the context of my research, I did. Painful, time-consuming, shocking: at some point I put a cork in it (excuse the pun). But the […]
“Bizarre” as marketing tool. Five examples of bizarre LGBT videos: from awkward to insulting and from weird to the Champion of Bizarre. Read my blog for Outbüro and ILOVEGAY.
March 31st. Today is International Day of Transgender Visibility. A good moment to take a look at transgender people in advertising. Representation –> visibility –> normalization –> tolerance –> acceptance –> respect. Read my blog for ILOVEGAY.
On Thursday it’s International Transgender Day of Visibility. A good moment to take a look at transgender people in MarCom and Advertising. Read my blog for ILOVEGAY.net. Representation –> visibility –> normalization –> tolerance –> acceptance –> respect.