Entries by alfred@bright.partners

MARKETING THE RAINBOW: SPORT AND (UN)SPORTSMANSHIP

As for so many activities, LGBT people organize plenty of sporting events for the community (& friends). Sponsorship has been less of a problem in recent years than it was in the beginning. But in the regular sports world, the journey is still sad Representation -> visibility -> normalization -> tolerance -> acceptance -> respect. We […]

BeNeLux LGBTIQ+ Business Chamber

On August 1, 2022 the BeNeLux LGBTIQ+ Business Chamber* (BGLBC) was incorporated as an association via the Chamber of Commerce in Amsterdam.  The BGLBC was created to give a platform to LGBTIQ+ entrepreneurs, who will be certified as such by the European umbrella organization EGLCC.  An online inventory survey quickly garnered over 250 participants. Initial […]

Marketing the Rainbow: The Men from Atlantis

Atlantis is the undisputed leader in gay cruises, and probably LGBT vacations in general. The RSVP acquisition nicely expanded their target audience. The competition from a number of other queer providers, plus the growing attention the major cruise lines are paying to rainbow travelers will hurt them somewhat, but interest from this demographic continues to […]