Gillette came late to the rainbow podium, but before the ‘easy year’ 2015, so they don’t get many demerits for that. They have done a number of remarkable campaigns in various countries (but especially the US home market), including attention for trans persons. The rainbow support seems to come mainly from the parent company, but […]
Subaru was an early starter in Marketing the Rainbow with the particularity that they mainly aimed at the lesbian drivers – with Martina as spokesperson. They have also held it up for a long time, creating the Legend of Lesbaru. Original, custom-made content with lots of naughty jokes. Support for charities. The whole package: Subaru […]
Mother Coca-Cola has had a perfect score on the Human Rights Campaign’s Corporate Equality Index since the index launched in 2006 (Sprite is not rated separately). Sprite was VERY late to the game of Marketing the Rainbow, and mainly limited their relevant communications to part of South America – only to expand to Europe in […]
As for so many activities, LGBT people organize plenty of sporting events for the community (& friends). Sponsorship has been less of a problem in recent years than it was in the beginning. But in the regular sports world, the journey is still sad Representation -> visibility -> normalization -> tolerance -> acceptance -> respect. We […]
“Supplier diversity is a business strategy, not a feel-good story. Sure, it’s the right thing to do, but it’s also one of the most effective ways to drive real business value, far beyond just procurement.“ Read my blog for ILOVEGAY.