Mother Coca-Cola has had a perfect score on the Human Rights Campaign’s Corporate Equality Index since the index launched in 2006 (Sprite is not rated separately). Sprite was VERY late to the game of Marketing the Rainbow, and mainly limited their relevant communications to part of South America – only to expand to Europe in […]
As for so many activities, LGBT people organize plenty of sporting events for the community (& friends). Sponsorship has been less of a problem in recent years than it was in the beginning. But in the regular sports world, the journey is still sad Representation -> visibility -> normalization -> tolerance -> acceptance -> respect. We […]
“Supplier diversity is a business strategy, not a feel-good story. Sure, it’s the right thing to do, but it’s also one of the most effective ways to drive real business value, far beyond just procurement.“ Read my blog for ILOVEGAY.
On August 1, 2022 the BeNeLux LGBTIQ+ Business Chamber* (BGLBC) was incorporated as an association via the Chamber of Commerce in Amsterdam. The BGLBC was created to give a platform to LGBTIQ+ entrepreneurs, who will be certified as such by the European umbrella organization EGLCC. An online inventory survey quickly garnered over 250 participants. Initial […]
Atlantis is the undisputed leader in gay cruises, and probably LGBT vacations in general. The RSVP acquisition nicely expanded their target audience. The competition from a number of other queer providers, plus the growing attention the major cruise lines are paying to rainbow travelers will hurt them somewhat, but interest from this demographic continues to […]