It is commercially (and socially) interesting for a company or organization to pay attention to LGBT+. But there are quite a few pitfalls, so be careful with the choices you make – and your language. Read my blog about Pronouns for ILOVEGAY.
fter a one-off early expression in Spain, it remained silent for a long time. However, from the turnaround year of 2015, they also participated regularly. Because of the collaboration with style icons like Laverne Cox and the support for charity GLAAD, as well as the commitment of their media for equal rights, Magnum scores bonus […]
M&M’s: woke, lesbian, non-binary, trans, androgynous, and non-sexy. We are talking about candy? How Fox and the other conservatives got all upset about M&M’s tribute to women (calling Ms. Green “a sneaky, treacherous little bitch”).Read my blog for ILOVEGAY.
I’ve been writing about ‘Marketing the Rainbow‘ almost weekly for some time now from my PhD research of the same name – in Dutch 52 articles in 2022 to be exact, in English around 25 – so chances are you’ve seen one come by. After 13 years of research, I have collected about 1,000 pages […]
Since Amstel committed to attaching the values Inclusion & Diversity to their brand, they have made a splash with relevant and beautiful content, including collaborations with LGBT charities. So far most of these campaigns are limited to Brazil. For these the global brand scores 8.5/10. Now, let’s extend this beautiful vision and content to other […]