Entries by alfred@bright.partners

90 (2)

Today would have been the 90th birthday of my mother. It is the first time we commemorate her, as she passed away on August 1, after a completed life. My mother and I were best friends from a young age – I was also the last to leave home. Although she had trouble with the […]

Baldwin

“I am standing by the window of a large house in the south of France as night falls, the night that will carry me into the most terrible morning of my life.” Yesterday we saw a performance of ITA’s “Giovanni’s Room”, based on the groundbreaking novel of James Baldwin from 1956. After almost 70 years, […]

WOKE!

Trump wasted no time: on Day 2, years of progress in the field of Diversity (DE&I) were largely erased. This trend was already visible in marketing: From drag queens to anti-woke: brands are reversing diversity. This article of mine was the most read on Dutch blogsite Frankwatching last year: over 15,000 marketers wanted to know […]

Wicked and the 1 Million Moms

The representation of minorities on TV and in films contributes greatly to the customer journey From Representation to Respect. If you regularly see someone with a neurodiverse condition, you get used to that phenomenon and those people, if an interracial marriage takes place you see that it is actually very normal, and if a gay kiss […]