The Rise and Fall of Abercrombie & Fitch: The Rise

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Abercrombie & Fitch is a well-known clothing brand that…

LEGO does the rainbow and the alphabet

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Toy manufacturers are increasingly thinking in rainbows, reaching…

WERK! Diversity for kids

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Toy manufacturers are increasingly thinking in rainbows, thus…

Marketing the Rainbow: Barbiemania and the shortage of pink paint

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Mattel gave Gerwig a free hand (although they actually wanted…

Marketing the Rainbow: Avis tries harder

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"Avis is not the cheapest of the car rental companies," said…