Marketing the Rainbow: A tram down your throat – from welcome to hate in 6 seconds

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It was Pride Month, and that’s mostly about rainbow attention…

Pride Month campaigns: pinkwashing or allies?

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Events are often a great reason for a campaign. June is Pride…

Marketing the Rainbow: The oldest rainbows

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Nowadays you have all kinds of (online) marketing, but ‘in…

Royal Dutch Shell goes from yellow and red to the six-colored rainbow

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No matter how big and old the company is, they have a clear…

Marketing the Rainbow: The internal DE&I Marketing of Royal Dutch Shell

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Royal Dutch Shell & Marketing the Rainbow: about Shell's…