Trans Awareness Month: Trans marketing is more common than you think

November is Trans Awareness Month. A good reason to take a look at transgender people in advertising. Because more is happening than you think.

Although it concerns a small part of the population (about 1%), these people are not very interesting as an economic group – and therefore target group for marketing – especially because they are often financially disadvantaged. However, there are a few reasons to pay attention to this as a marketer, brand, organization, both in your HR policy and in your marketing and communication. And it also contributes to your business results!

Read my blog for ILoveGay.