Marketing the Rainbow: A tram down your throat – from welcome to hate in 6 seconds

It was Pride Month, and that’s mostly about rainbow attention and events. In the US it is also widely used for marketing purposes. But that month, and all Pride parades and parties, are still regularly questioned: is that really necessary? Yes, because although a lot has been achieved, it is still incredible how much negativity around the theme of ‘LGBT+’ comes to the fore. How a 6-second reel goes viral and draws the trolls out of their lairs.

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