Marketing the Rainbow: Gillette between toxic and ally

Gillette came late to the rainbow podium, but before the ‘easy year’ 2015, so they don’t get many demerits for that. They have done a number of remarkable campaigns in various countries (but especially the US home market), including attention for trans persons. The rainbow support seems to come mainly from the parent company, but all in all, Gillette is doing reasonably well. I still miss the support for charities: they score a 7-.

Read my blog for Marketing the Rainbow.