Marketing the Rainbow: Sprite uses hate as a marketing tool

Mother Coca-Cola has had a perfect score on the Human Rights Campaign’s Corporate Equality Index since the index launched in 2006 (Sprite is not rated separately). Sprite was VERY late to the game of

Marketing the Rainbow, and mainly limited their relevant communications to part of South America – only to expand to Europe in 2019. They made some very authentic and impressive campaigns, that gained a lot of traction. I rate Sprite 7.5/10.

Read my blog for Marketing the Rainbow.