Branding beer with a foamy lip

I am not a beer drinker. Yet I was confronted a number of times with a beer commercial in YouTube. I guess Google does not know everything about me.

The commercial is for Brand beer, a Dutch product dating back to 1275 (and a Heineken label since 1989). Brand – what’s in a brand name? (in Dutch it means “fire” but that is not what is meant in this case).

On YouTube I saw the short version, where this guys is looking forward to his first sip, gulps it down (in slow motion, of course, the longer it lasts, the better it tastes). Then sighs with satisfaction, foam on his lip.

I don’t like this guy. He is scruffy in all respects, and looks like a sorry loser. He drinks like an uneducated child. Maybe he enjoys that first sip, I don’t enjoy his. Frankly, I find it repulsive. And that sticks to the drink. And to the Brand brand (couldn’t resist).

The longer version is more pleasing. I like the concept of him waiting for his beer to chill, patiently. But the end is, of course, the foamed lip on that scruffy face.

Brand: you have not converted me. Google: I don’t drink beer, so please stop trying to persuade me!